Ny'alotha Showdown

MSI Product Launch Event

May 2020
MSI Product Launch Event Casestudy Background

Following the epic battle which took place during the Ny’alotha Race to World First, Method returned to Ny’alotha once more to face Old God N’zoth and his fearsome disciples. This time Method would be racing head-to-head with Aversion, in the MSI Ny’alotha Showdown. This custom-built live event was powered by MSI and their GE66 Raider and GS66 Stealth laptops.

In an event that held over 26,000 average viewers and generated 9.5 million minutes watched, Method blitzed through Ny’alotha, slaying all twelve denizens of the Waking City in under 80 minutes. Aversion weren’t far behind however, resulting in a competitive race to the end that kept viewers on their toes.

In addition to the Raid Race Showdown, top-tier competitors also battled to race through two Shadowlands (Alpha) dungeons and went head to head in a PVP dueling tournament, all to take home the $4,000 prize pool.

The entire event was held remotely and executed by Method’s in-house production team with all assets, including the broadcast ident, custom designed to bring the vision to life.

9.5M Minutes Watched
26,700 Average Viewers
1.3M Social Media Impressions
432K Video Impressions