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The Race to World First (RWF) is the global race to become the first guild in the world to defeat the final boss of a new World of Warcraft (WoW) raid on its hardest difficulty and claim the World First title.
Part esports, part live entertainment, and part community event, the RWF runs continuously for days, often for up to two weeks, with fans following every pull, strategy shift, roster decision and final boss attempt in real time.
From Community Race to Global Broadcast
World First raiding has existed since the early days of World of Warcraft. For years, fans followed the race through forum posts, screenshots, kill announcements, fan sites and community updates.
Method changed that in 2018 by bringing the race into the modern livestream era, letting fans follow the journey live, with over 263,000 viewers tuning in on Twitch live to watch Method claim the World First title in the raid titled Uldir. Capturing almost 600M minutes watched the RWF instantly became one of the largest events on Twitch rivaling that of other popular esports titles such as CS and LoL.
What started as a community progression race has evolved into a major live broadcast format with player POVs, live commentary, analysis, data, sponsors, creators and coverage across multiple guilds and platforms.
Why the Event is so Powerful
24/7 storytelling - The race unfolds live over multiple days and weeks with streams online 24/7, creating sustained audience attention and repeated sponsor exposure.
A deeply invested audience - Fans do not just watch the result. They follow the journey, the strategy, the drama, the setbacks and the breakthrough moments.
A competition AND a world premier - The RWF is unique because it is both an elite competition and the live premiere of WoW’s newest raid. The best players in the world are discovering and solving never-before-seen content in real time, while fans tune in to experience the newest chapter of the game as it unfolds.
Unrepeatable moments, remembered forever - Each RWF is a one-off competition that can never be repeated. Every boss kill, reaction and breakthrough happens live, creating moments that are remembered by the community and immortalised across YouTube, clips and social media.
Premium gaming credibility - RWF reaches a highly engaged MMO and PC gaming audience primarily in North America and Western Europe built around performance, community and long-term brand loyalty.
Event Scale
- 300K+ peak concurrent viewers during major RWF moments
- 30M+ hours watched generated by major historic races
- Hundreds of broadcast hours across guild streams, player POVs, co-streams and community coverage
- 24/7 coverage across multiple days, often extending to one to two weeks
- Global audience across Europe, North America, Asia and beyond
Why Partners Take Notice
Race to World First gives partners a way to be part of a high-intensity gaming story as it happens.
Through broadcast integration, creator-led content, branded segments, product placement, social storytelling, community activations, watch parties and long-form visibility, the RWF offers meaningful reach and engagement that few other opportunities can provide.
Race to World First is not just watched. It is followed, debated, clipped, analysed and remembered.
